Facebook seems to be the hot social network these days that people of all ages are getting involved with. If you don’t currently have a Facebook account, I highly recommend that you go and signup now. If you already have an account, it is time to start using it to your advantage. Facebook is not just a place where you can connect with your friends, it can actually be used to further your personal brand and career. Here is how you can use Facebook to its full potential:
Don’t stay in your circle – You need to get away from just interacting with your high school or college friends and start interacting with people within your industry or other industries that you want to get into. An easy way to do this is to join groups that interest you as well as make friends with people that you want to get to know.
Fill out your profile (fully) – The best profile on Facebook is a complete one. This doesn’t mean you should fill out your name and contact information, it just means you need to complete all the fields available.
Don’t be shy – The purpose of Facebook is to connect and interact with other members, so don’t be shy! Interact with other members by writing on their wall, commenting on pictures, asking your friends questions, and most importantly telling all your friends happy birthday. Doing all these things will help others to get to know who you actually are instead of just knowing your name.
Spice up your profile – Facebook Applications lets you spice up your profile by adding things that interest you. For example, I added a YouTube application to my profile which allows me to embed YouTube videos onto my profile for others to see. Now if you are lame like me you can place funny videos on your profile or if you are smart like Robert Scoble you can add videos of yourself that are related to your profession. By taking the Scoble route more people will learn more about you and what you are good at.
Build it, and they will NOT come – This isn’t the Field of Dreams, you actually have to market yourself on Facebook to become popular. In most cases this is done from interaction, which I talked about above, but you can also do things like adding photos of yourself and other Facebook members. When you do this the other people that you tagged in the photo will get emailed, thus increasing the number of people who see you on Facebook. Some of the other things to consider are creating a group on Facebook as well as creating your own application, which could be distributed to all your friends.
Keep your profile up-to-date – If you don’t keep your profile up-to-date it will start dying down. By keeping it up-to-date it will gain more traffic and more people will get to know you.
This is pretty much how I leveraged Facebook so far and it has worked for me. I haven’t gotten too many job offers from it, but I did get to meet new people within my industry.