The Internet is changing all the time, so it’s important to take advantage of the best Internet marketing strategies out there.
Blogging is one of the Best Internet Marketing Strategies, creating a constantly updated, personal web site — has had a huge impact on the way information is presented, published, and consumed on the Internet. And for online marketers, blogging is a huge opportunity.
Adding a blog to your website is a great way to boost your ranking in the search engines — the search engine spiders love fresh content, and a frequently updated blog will keep them coming back often!
A blog is also a great way to keep in contact with your customers and put a “human” face on your business. After all, it’s unlikely you’ll ever have any face-to-face contact with your customers, so showing them you’re a real person can be invaluable.
Here are a few Internet marketing tips and strategies to help you start your blog and turn it into a traffic magnet!
First, you have to choose which software you’ll use. Here are some choices we recommend:
- Blogger.com— this is Google’s blog platform, and it’s very easy to use. Just sign up for a blog and you’ll be posting in five minutes!
- Typepad.com— this software charges a small monthly fee and is a bit more sophisticated than Blogger.
- WordPress.org— this system is better for more advanced Internet users, as the software is a bit more complex. However, it’s free, so there’s no harm in trying it out!
One of the best Internet marketing strategies is to pick a name for your blog that relates to your business, and includes your top keyword, if possible. Say, for example, your website sells solar products like solar water heater, solar home lighting system, solar lantern. You could call your blog “Best Solar Products” or “Let The Sun Pay Your Energy Bills” or “Best Solar Home Lighting Systems” — whatever best describes your business.
Keep in mind that one of the most important Internet marketing tips and strategies is that you must post on your blog regularly for it to be valuable. People won’t keep coming back if there’s nothing new to read! Try to post something every couple of days, or at least once a week.
Your blog posts don’t have to be perfect, or long, to be effective — bloggers tend to use a chatty, informal tone in their posts, and often write posts of under 400 words.
Starting a blog can bring new streams of traffic and frequent visits from the search engines, so take advantage of one of the best Internet marketing strategies and start your own blog today!