Internet offers a wide range of tools and techniques that allow businesses big as well as small to compete with each other. Once you design your website to get in relevant customers, you will have to ensure that you are positioned higher in search engine rankings. This requires that you use different search engine optimization techniques. The advantage of higher search engine positioning is that you get more traffic relevant to you, and who would find you within the first few pages. It helps in producing revenue online and with more efforts sustains the ranking around that place. Below are top 7 steps to get higher search engine position.
Choose keywords : Choose appropriate keywords using different tools like Overture, WordTracker, etc. Find keywords that have the potential to generate lots of traffic that you are targeting. Using unique keywords can get you top ranking, but it does not necessarily mean relevant traffic. Also do not use such keywords which are so popular that you may not get anywhere near the top rankings.
Content development : When you are optimizing your site it will have to be on the basis of content that you put up. Knowing what keywords to use you should develop content and put the content on the website. Think about some unique ways that you may use to give your website a fresh look. If your website is new, find out the different techniques like blogs, articles, forums etc that may be used for optimization and back linking.
Site structure : Having a solid structure is very important. The structure should be such that can be easily crawled by search engine spiders as well one which proves to be very attractive as well as easy to use for the visitors. Prioritize what you will place where and put the tags like Title tag with appropriate keywords accordingly.
Optimization : Search engines try to find the information like we read the books. When any search keyword is entered, the search engine will look for relevant information from top left and go towards the end of the page. The placement of keywords in the title tags, the beginning of the website, the starting of paragraph etc helps in optimization efforts. You should also keep in mind the keyword density which may range from 5% to 10% even12%. Though keyword usage is important, use it only as much as is readable to the visitor.
Internal linking : For optimization purpose internal linking also helps. You may have a variety of information that you would place on different pages. Place links such that search spiders are also able to easily navigation and give you a higher position for relevance of information.
Testing : Once you have designed and optimized your website, testing it is necessary. Ask them to find certain information and find how much time it takes. They may even be able to give you feedback about the content as well as the design.
Link building and submission : After you have designed your site submit it to article directories and directories to build back links, which helps in positioning or ranking. If you are able to find good partners to share links it would be of immense help to generate traffic.